Build your solution
Start from what the audit recommended, then add, remove or re-scope anything. Nothing here is a quote — you will see an estimated engagement range, and the final figure is confirmed after we review access, dependencies and scope.
Start from a package
A shortcut pre-fills the builder. It never locks it — change anything you like afterwards.
Services
Required foundations are labelled. Anything not labelled required is optional.
AI Enablement3 services
- OptionalOne-time
Organise approved business knowledge and connect suitable systems so ChatGPT, Claude or a controlled assistant can answer useful business questions. Included: use-case discovery; knowledge inventory; document preparation; permission plan; knowledge base; MCP/API/RAG implementation where appropriate; prompt library; staff training. Excludes: does not promise that public AI systems will rank or mention the business; sensitive-data access, unsupported systems and complex custom agents are custom scope. Timeline: 2-8 weeks depending on systems. Pricing model: Custom Quote.
- OptionalOne-time
Structures approved business knowledge so AI assistants can answer useful questions with permission-aware context. Included: knowledge inventory; document structure; access design; retrieval setup; starter assistant; testing. Excludes: does not include unrestricted customer-data access or unsupported MCP connections. Timeline: 2-6 weeks. Pricing model: Custom Quote.
- OptionalRequires scopingOne-time
Determines how existing software can connect to AI using MCP, APIs, webhooks, exports or secure database access. Included: system inventory; connection matrix; security review; integration recommendation; estimate. Excludes: assessment does not guarantee every product supports a suitable integration. Timeline: 1-2 weeks. Pricing model: Fixed Setup.
Audit & Strategy1 services
- OptionalOne-time
Structured business, marketing, systems and AI-readiness assessment that exposes visibility gaps, wasted spend, ownership risks and growth opportunities. Included: questionnaire; public scan; category scores; spend analysis; roadmap; report; strategy call. Excludes: no guaranteed rankings, revenue or campaign results; connected-account verification may require client access. Timeline: 3-10 business days. Pricing model: Fixed Setup.
Content & Creative1 services
- OptionalRequires scopingOne-time
Ongoing written and visual content production for the website and search: service pages, landing pages, articles, FAQs and supporting copy built around what customers actually search for.
Creative Adaptation2 services
- OptionalOne-time
Transforms client-supplied photos and videos into campaign-ready variations. Included: static ads; carousels; resize sets; short edits; captions; headlines; CTA variations. Excludes: no original photography, filming, on-location production or large brand campaigns. Timeline: 3-10 business days. Pricing model: Fixed Setup.
- OptionalOne-time
Turn client-supplied photos, videos, brand assets and offers into campaign-ready creative variations. Included: image resizing; basic retouching; short-form video edits; captions; overlays; campaign formats; copy variations; carousel layouts. Excludes: no filming, photography, on-location production, actor sourcing or unlimited revisions. Timeline: 3-7 business days per agreed batch. Pricing model: Fixed Setup.
CRM & Automation3 services
- OptionalOne-time
Centralises leads and customer activity into a practical pipeline with clear ownership and follow-up stages. Included: CRM setup; pipeline; fields; tags; form integration; lead source; basic automations; training. Excludes: large migrations, complex custom objects and extensive sales consulting are separate. Timeline: 2-5 weeks. Pricing model: Custom Quote.
- OptionalOne-time
Ensure enquiries are captured, assigned, followed up and measured rather than remaining in forms, inboxes or WhatsApp chats. Included: CRM selection or cleanup; pipeline stages; form integration; lead source fields; automated acknowledgements; follow-up tasks; basic reporting; team handover. Excludes: complex migrations, enterprise CRMs, custom portals and messaging-provider fees are separately quoted. Timeline: 2-6 weeks. Pricing model: Custom Quote.
- OptionalOne-time
Automates immediate responses, lead nurture and operational notifications. Included: platform setup; templates; triggers; tags; testing; reporting basics. Excludes: ongoing newsletters and high-volume content production. Timeline: 1-3 weeks. Pricing model: Fixed Setup.
Growth Retainer3 services
- OptionalOne-time
Integrated growth service with recurring automation, AI enablement and executive reporting. Included: Growth Partner scope plus automation backlog, AI knowledge updates, integration improvements and quarterly technology roadmap. Excludes: custom software projects and major rebuilds separately scoped. Timeline: Monthly, 6-month minimum recommended. Pricing model: Monthly Retainer.
- OptionalOne-time
Ongoing outsourced digital growth management combining technical monitoring, campaign optimisation, reporting and strategy. Included: monthly performance review; tracking checks; website support allowance; Google/Meta management according to package; supplied-asset adaptations; recommendations; roadmap; strategy call. Excludes: major website builds, new custom software, filming, photography, ad spend and large automation projects remain separate. Timeline: Monthly; initial 3-month commitment recommended. Pricing model: Monthly Retainer.
- OptionalOne-time
Acts as the client's outsourced digital growth function across technical health, Google, Meta, reporting and optimisation. Included: technical monitoring; Google and Meta; supplied-asset creative adaptation; monthly business report; roadmap; strategy call. Excludes: no unlimited development, 24/7 support, daily content production or original filming. Timeline: Monthly, 3-month minimum recommended. Pricing model: Monthly Retainer.
Marketing Management5 services
- OptionalRequires scopingOne-time
Plan, launch and optimise Google campaigns using correct conversion tracking, landing pages and account ownership. Included: account review; campaign architecture; keyword research; ad copy; conversion setup verification; budget allocation; negative keywords; weekly optimisation; monthly performance report. Excludes: ad spend, filming, photography, full website rebuild and guaranteed results. Timeline: setup 1-2 weeks; minimum 3-month management period recommended. Pricing model: Monthly Retainer.
- OptionalOne-time
Builds or restructures a Google Ads account around clear goals, landing pages and measurable conversions. Included: account review; keyword plan; campaign structure; ads/assets; conversion check; launch checklist. Excludes: ad spend, landing-page build and tracking repairs unless bundled. Timeline: 1-3 weeks. Pricing model: Fixed Setup.
- OptionalRequires scopingOne-time
Plan, launch and optimise Meta campaigns with reliable pixel/event setup and disciplined creative testing. Included: Business Manager review; pixel verification; campaign architecture; audience setup; copy; publishing; weekly optimisation; UTM use; monthly report. Excludes: ad spend, filming, photography and unlimited creative production. Timeline: setup 1-2 weeks; minimum 3-month management period recommended. Pricing model: Monthly Retainer.
- OptionalOne-time
Builds or restructures Meta campaigns with proper account ownership, audience logic and measurement foundations. Included: Business Manager review; campaign structure; audience plan; ads; pixel review; launch checklist. Excludes: original photography and filming; client supplies source assets. Timeline: 1-3 weeks. Pricing model: Fixed Setup.
- OptionalOne-time
Ongoing management of either Google Ads or Meta Ads with reporting and monthly optimisation. Included: campaign monitoring; budget control; optimisation; monthly report; strategy review. Excludes: ad spend, major landing-page work, original production and daily social posting. Timeline: Monthly. Pricing model: Monthly Retainer.
Tracking & Analytics2 services
- OptionalOne-time
Create the minimum technical foundation required to measure traffic, leads and campaign outcomes reliably. Included: GA4; Google Tag Manager; Search Console; Meta Pixel; core conversion events; UTM structure; account ownership review; baseline reporting. Excludes: does not include ongoing ad management, advanced server-side tracking, CRM migration or full website rebuild. Timeline: 1-3 weeks depending on access and website quality. Pricing model: Fixed Setup.
- OptionalOne-time
Creates the minimum measurement infrastructure required before serious ad optimisation. Included: GA4; GTM; Search Console; event map; core conversion events; UTM standard; verification notes. Excludes: historical attribution cannot be reconstructed perfectly; complex server-side tracking is separate. Timeline: 1-3 weeks. Pricing model: Fixed Setup.
Web & Infrastructure5 services
- OptionalOne-time
Documents and repairs ownership and access across domain, hosting, analytics and advertising accounts. Included: access map; admin review; role cleanup; transfer support; 2FA guidance; ownership register. Excludes: recovery depends on provider policies and cooperation of former vendors. Timeline: 3 days-3 weeks. Pricing model: Custom Quote.
- OptionalOne-time
Custom responsive website built around the client's customer journey, tracking, ownership and future integrations. Included: discovery; UX; design; build; CMS/content structure; analytics foundation; testing; handover. Excludes: copy volume, e-commerce, complex portals and custom integrations require separate scope; no unlimited revisions. Timeline: 4-10 weeks. Pricing model: Custom Quote.
- OptionalOne-time
Design and build a website around the client's actual customer journey, tracking needs, integrations and business process. Included: discovery; information architecture; responsive design; development; CMS or admin requirements; forms; analytics foundation; SEO/AI-readable structure; deployment; handover. Excludes: photography, filming, large-scale copywriting, complex e-commerce, custom software and third-party subscription fees are separately quoted. Timeline: 4-8 weeks for standard business site; larger scopes custom. Pricing model: Custom Quote.
- OptionalOne-time
Campaign-specific page designed to convert a defined audience and capture measurable events. Included: design; responsive build; form; CTA tracking; thank-you state; basic testing. Excludes: media buying, original filming and extensive copy research unless added. Timeline: 1-3 weeks. Pricing model: Fixed Setup.
- OptionalOne-time
Improve an existing website where a full rebuild is unnecessary. Included: ownership/access review; UX fixes; landing-page improvements; forms; tracking repair; performance improvements; SEO fundamentals; conversion events. Excludes: limited by current platform and code quality; major redesign or unsupported systems require custom quote. Timeline: 1-4 weeks. Pricing model: Custom Quote.
A few things we cannot work out from the audit
Your solution so far
- Recommended
- 0
- Selected
- 0
- One-time
- 0
- Ongoing
- 0
Estimated scope
Requires discovery
Estimated engagement range
Select a service to see an estimated range.
Required foundations
None flagged by your audit.
Optional additions
None selected.
Dependencies to resolve
None outstanding.
Access we will need
Nothing flagged yet.
Still unanswered
5- When you want to start
- Who currently looks after this
- Who owns the advertising accounts
- Whether we can be given access
- Rough budget range
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